This session is exclusive to Dubai Future Accelerators – Cohort 8 Participants.
As part of our goal at the Dubai Future Accelerators program, we aim to help the companies succeed by opening up opportunities for them to connect to our wider ecosystem to learn, grow and build their network during and after the program.
In this workshop, you will get the opportunity to learn more from our LinkedIn experts, Serine Srouji, Government Alliance Partner at LinkedIn and Marwan El Nemr, Director- Public Sector at LinkedIn on how to create an effective personal profiles on LinkedIn to tell your business stories and show some samples of CEOs profiles who use LinkedIn for branding and telling their business story.
Serine Srouji, Government Alliance Partner at LinkedIn
Serine Srouji has a fifteen-year experience as a Government Communications Advisor, where she strategically managed top-level national campaigns and lead communication teams across different industries.
After graduating in 2005 with a bachelor's degree in Communications and Public Relations, she developed her experience in different positions in renowned international communication agencies in Dubai until she moved into the government sector as a Communications Advisor at the UAE Prime Minister's Office. During her career, she had the opportunity to lead the communications and marketing for some of the most successful events and initiatives in the UAE and the region.
In March 2020, she moved back to the private sector to lead the MENA public policy and government partnerships in LinkedIn, a post she still holds. Furthermore, managing people and developing their skills motivate Serine the most, which was the reason that made her pursue her passion and continue her studies in the field of Business Management and International Business Law (LLM) in the University of Paris II.
Marwan El Nemr, Public Sector Director - Talent Solutions at LinkedIn
Marwan El Nemr is an acclaimed digital expert who leads Business Development & Client Relationship Management efforts for the fast-growing LinkedIn business.
He has extensive experience leading teams across to develop game changing, digitally-led brand strategies and campaigns that deliver strong commercial returns for clients across a broad mix of industry sectors. At the same time, he is committed to challenging the status quo and consistently brings a truly creative lens to business challenges.
Marwan is an exceptional relationship manager and commits himself to building deep and lasting connections, which means that his recommendations are always underpinned by an in-depth understanding of his clients and their unique business needs.
He has over 10 years’ experience working with UAE government organizations and private sector brands –revolutionizing and re-imagining internal and external communication efforts and brand programs to drive impressive results.
This workshop is hosted in partnership with
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 675+ million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.
11:30am to 11:35am – Introduction
11:35am to 12:20pm – Workshop: Your LinkedIn profile is your business story
12:20pm to 12:30pm – Q&A