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Workshop: How to grab media attention (the good kind!)

												The National


This session is exclusive to Dubai Future Accelerators – Cohort 8 Participants.

As part of our goal at the Dubai Future Accelerators program, we aim to help the companies succeed by opening up opportunities for them to connect to our wider ecosystem to learn, grow and build their network during and after the program.

In this session, Kelsey Warner, Future Editor at The National will dive deep and tackle the following:

• Overview on UAE’s Media Landscape
• How to work with local media: Approaching media and sharing your story
• How to structure Press Release for Effective Storytelling


Kelsey Warner, Future Editor at The National

Kelsey is the Future Editor at The National where she oversees coverage of what innovations and trends are reshaping society. She also co-hosts the weekly Business Extra podcast. Her reporting has appeared in the Christian Science Monitor, The New York Times, Forbes Middle East and MSN. Prior to becoming a journalist, Kelsey led a Boston-based non-profit that supplied emergency funding to families facing homelessness. She holds a master’s degree from Columbia Journalism School.


This session is hosted in partnership with

The National was founded in 2008, setting a new standard for quality journalism in the Middle East.
Each day, The National reaches an influential, English-speaking audience to deliver the latest in news, business, arts, culture, lifestyle and sports, while leading the region in analytical content and commentary. The National has been extensively awarded for its design, reporting, photography, and video work, while its indisputable reputation for excellence appeals to business leaders and decision makers. Publishing across all digital platforms, The National harnesses the latest multimedia tools while continuing to produce a print edition six days a week in the United Arab Emirates.

The National is owned by International Media Investments FZ LLC and can be found online at and online app stores TheNationalUAE. Content from The National can also be accessed on all major social media platforms:
Twitter @TheNationalNews | Facebook @TheNationalNews | LinkedIn @TheNationalNews | Instagram


11:30am to 11:35am - Introduction
11:35am to 12:15pm - How to grab media attention (the good kind!)
12:15pm to 12:30pm - Q&A


Registration is closed.