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Workshop: Building Your Executive Brand on LinkedIn

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This session is exclusive to The Global Startup Program participants.

The Global Startup Program is an innovation program spearheaded by the Italian Trade Agency and the Italian Government in partnership with Dubai Future Foundation and AREA 2071 to support Italian startups expand their growth in international markets and scaleup.

As part of the program, we will focus on how to drive innovation into governments, introduce UAE’s innovation ecosystem and provide them with access to setting up in the UAE, capacity building workshops, innovation challenges and investor introductions.


In this workshop, Serine Srouji, Government Alliance Partner at LinkedIn and Wael Kamal, Director- Public Sector at LinkedIn will join us to give you more insights on How to build your executive professional digital brand on LinkedIn and how to leverage "open for business" and LinkedIn for startups features.


Serine Srouji, Government Alliance Partner at LinkedIn

Serine Srouji has a fifteen-year experience as a Government Communications Advisor, where she strategically managed top-level national campaigns and lead communication teams across different industries.
After graduating in 2005 with a bachelor's degree in Communications and Public Relations, she developed her experience in different positions in renowned international communication agencies in Dubai until she moved into the government sector as a Communications Advisor at the UAE Prime Minister's Office. During her career, she had the opportunity to lead the communications and marketing for some of the most successful events and initiatives in the UAE and the region.

In March 2020, she moved back to the private sector to lead the MENA public policy and government partnerships in LinkedIn, a post she still holds. Furthermore, managing people and developing their skills motivate Serine the most, which was the reason that made her pursue her passion and continue her studies in the field of Business Management and International Business Law (LLM) in the University of Paris II.

Wael Kamal, Director- Public Sector at LinkedIn

Wael Kamal joined LinkedIn Dubai Office in 2014 as Director of Key Accounts Talent Solutions. Based in Dubai, Wael is responsible for taking LinkedIn’s suite of Talent Solutions to Public Sector clients across UAE and Gulf Region.

An experienced sales professional with close 16 years of experience, Wael has proven expertise in identifying business leads, growing C-suite client relationships and talent acquisitions and development. Wael began his career in the Information Technology industry before moving to LinkedIn to be part of the Largest Professional Network in the world. A native Arabic speaker and citizen of Egypt, born and lived all his life in Dubai, and Wael is a qualified MIS Bachelor Degree holder from the American University of Sharjah and holds a Master in International Business from the Wollongong University

This workshop is hosted in partnership with


Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 675+ million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.


10:00am to 10:05am – Introduction
10:05am to 10:20am – Introduction about LinkedIn, How to build your executive brand on LinkedIn
10:20am to 10:45am - Open for business and LinkedIn for startups
10:45am to 11:00am – Q&A


Registration is closed.